Industry Media
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Industry Media At a Glance
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The global pandemic has moved more titles online, accelerating a trend that was already developing among the publishers in the UK.
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Industry engagement – through awards schemes and live events – is playing an increasingly important part of the overall industry engagement.
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Insights, case studies and best practice guidance on key issues remain the staple mix of news and feature coverage provided by the UK events industry trade media.
Overview

Industry Media

The industry trade media supports the wider sector by publishing news, opinion and best practice. Most industry publications have a focus across one or a number of sectors, ranging from conferences and meetings, brand and experiential events, exhibitions and tradeshows, outdoor events such as festivals and many more.

Media titles are resources which inform audiences of industry trends, present new ways of thinking and publish case studies. Some will also focus on the business of their niche sector(s) in the form of merger and acquisition news, research, and Government advocacy.

Publication titles are often in print as well as online and offer an ever-increasing shift towards producing events.

Audience

Audiences among industry media are diverse. Largely, most publications prioritise organisers as a key reader, that is to say: those who organise events or procure event supplier services.

Many publications also address the needs of the supply chain, which includes, but is not limited to venues, service and product suppliers.

Community Engagement

Event media publications host regular roundtables, panel discussions, receptions, awards, conferences and trade shows to bring their industry niches together. Some cross over into other sectors by extension. These events are sometimes branded differently from the publication’s masthead.

The UK Events industry is well served by industry media, with a good spread of titles reflecting the seven core sectors. The global pandemic has moved more titles online, accelerating a trend that was already developing among the relatively small number of publishers in the UK.The industry trade media has traditionally relied on a mix of subscriptions and advertising revenue from suppliers using their publications to reach buyers. Industry engagement – through awards schemes and live events – is playing an increasingly important part of the overall revenue streams. Insights, case studies and best practice guidance on key issues remain the staple mix of news and feature coverage provided by the UK Events Industry trade media.

Industry Media News
Podcast Roundup For 25th September, With 77 New Episodes!
In this weeks roundup of event industry podcasts, 77 new episodes have been published – the biggest list so far!
Registration for the 10th Anniversary edition of Event Tech Live London is open!
Event Tech Live (ETL) returns to ExCeL London on the 15th and 16th of November 2023 with its usual mix of outstanding educational content and the very latest in event tech innovation. Exhibitors from all corners of the globe will showcase their technology with new launches and never before seen tech hitting the show floor. Content is once again king, and the carefully curated conference programme will see sessions from the likes of FT Live, Belkins, Cvent, George P Johnson, Bloomberg and many more. Visitors are encouraged to register early in order to plan their visit and gain the most from the event. Event Tech Live’s Platform Partner Entegy makes registration quick and easy, so there’s more time to spend browsing the programme and prioritising networking opportunities even before stepping foot in the hall.
Registration for Event Sustainability Live is now open
The first ever Event Sustainability Live (ESL) will take place at ExCeL London on the 15th & 16th of November 2023. Organised by Event Industry News (EIN) and brought to you by the team behind its Sister exhibition, Event Tech Live. ESL aims to help event professionals to reach their sustainability goals. The ESL show floor will deliver the latest trends, innovations, and products from companies and venues providing eco-conscious solutions developed to make events more sustainable.
How to achieve record breaking profits amidst rising costs
ATPI Group’s CEO, Ian Sinderson, explains how the corporate travel company achieved record profits whilst straddling rising costs and labour shortages.
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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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