Following hot on the heels of Glasgow’s best ever year for hosting international conferences (ICCA Statistics 2022), 2023 promises to be just as successful, as the city prepares to welcome back almost 13,000 delegates to the city as part of a series of conferences who loved Glasgow so much the first time, that they’re coming back for more.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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