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Fear factory – don’t be scared of your data

Associations, Industry Media, Support Organisations, Universities

There is an undercurrent of fear in the meetings and events world – rarely verbalised, even behind closed doors – of robustly measuring the performance of our events. A fear of collecting data that might put a spotlight on the flaws we didn’t even know existed.

We’re scared that these insights might make our function more vulnerable to business criticism – or that knowing what’s not working is worse than knowing nothing at all.

But in a world where corporate events teams are being cut and senior event leaders are facing redundancy, now is the time to combat those fears to leverage event performance data properly. How can we turn our insights from being the monster under the bed to a tool that secures the future of corporate event programmes?

Get Involved

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.