Holly Patrick recently visited Melbourne, Victoria’s capital, to take part in the Asia Pacific Incentives & Meetings Event (AIME). She was fortunate enough to participate in a one-day incentive-inspired tour of the city before waltzing onto AIME’s show floor. Here’s what she wants to share with you…
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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