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INDUSTRY LEADERS DISCUSS THE EVOLUTION OF INCENTIVES AT SITE GB EVENT

Is the traditional incentive travel programme dying? That was the provocative question debated by event industry leaders at the recent SITE GB Leaders Retreat at Cowdray House in West Sussex.

With the three Rs – reward, recognition and retention – more important than ever in the post-pandemic workplace, incentives are not dying, but they are definitely evolving, and agencies and suppliers need to adapt to the changing demands of corporate clients and their incentive participants to ensure the future of the sector.

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