News
Home / News / Associations / LISTEN: “Business and sporting events are both catalysts for economic and social progress”

LISTEN: “Business and sporting events are both catalysts for economic and social progress”

Associations, Industry Media, Support Organisations, Universities

Listen as M&IT editor Paul Harvey catches up with Neil Brownlee, head of business events at Visit Scotland, about what sporting and business events can learn from one another.

With Glasgow and Scotland currently hosting the UCI Cycling World Championships and with Glasgow having been named the European Capital of Sport, the first city to hold the accolade twice, Brownlee let us in on what all this sport means for the city, for Scotland as a whole, and specifically for business events.

READ FULL ARTICLE

Sectors & Industry Communities:

Bespoke Sports EventsBusiness + Brand ExperiencesExhibitions + CongressOutdoor Events + FestivalsPublic + Third Sector
AssociationsIndustry MediaSupport OrganisationsUniversities

Tagged:

Explore News

Top 20 countries where your event budget will go further
Planners looking to maximise squeezed event budgets will be intrigued to know which destinations offer the most bang for their buck.
Record visitor numbers as The Meetings Show 2023 celebrates connections
The Meetings Show 2023 welcomed a record 5,704 attendees through the doors of ExCeL, London in June. There were 28,070 connections made via the Swapcard app, both before and during the show (28-29 June), where buyers were welcomed to #TakeTheTime to learn, network and be inspired at the leading event for the meetings and events community.
Get Involved
Download Now
Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

SUGGEST RESEARCH PROJECTS
Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
BECOME A SUPPORTER
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
BECOME A PARTNER