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LISTEN: “Business and sporting events are both catalysts for economic and social progress”

Associations, Industry Media, Support Organisations, Universities

Listen as M&IT editor Paul Harvey catches up with Neil Brownlee, head of business events at Visit Scotland, about what sporting and business events can learn from one another.

With Glasgow and Scotland currently hosting the UCI Cycling World Championships and with Glasgow having been named the European Capital of Sport, the first city to hold the accolade twice, Brownlee let us in on what all this sport means for the city, for Scotland as a whole, and specifically for business events.

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By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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