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Listen: ‘Give the industry a pound and it’ll give the government five pounds back’

Associations, Industry Media, Support Organisations, Universities

Skills, equity and sustainability are becoming greater priorities for planners, according to The Business of Events’ recent 2023 International Planner Sentiment Report.

M&IT editor Paul Harvey caught up with Martin Fullard, director of news and content at The Business of Events, to get a deeper dive on the report – and the general state of the sector.

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The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
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The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.