The OVO Hydro has kicked off its 10th birthday season with the launch of HYDR10 – a celebration of the last decade at one of the world’s busiest and best venues. The season has commenced with the launch of a short film which captures key moments from across the years, beautifully projected onto the iconic exterior and soundtracked by Glasgow favourite Gerry Cinnamon’s track ‘Ghost’.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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