Home / News / Business + Brand Experiences
Creativity, Consideration & Continuity: The 3 Cs of Sponsorship Activation
Jonathan Izzard, Strategy Director at Wonder, explores what it takes to create memorable and unique sponsorship activation experiences.
Ascot Racecourse releases sustainability report
Ascot Racecourse has released its ‘Racing To Zero’ report, demonstrating how it is aiming to halve emissions by 2030 and achieve net-zero by 2040.
Smart Group acquires Story Events
Event management and hospitality company Smart Group has acquired boutique London event management company Story Events.
RingCentral acquires Hopin product
The acquisition includes technology assets, customer relationships, and engineering, product, Hopin Events and Hopin Session
Around the world in venues – August
All the freshest business meetings and events venue updates from across the UK and the world…
Fear factory – don’t be scared of your data
There is an undercurrent of fear in the meetings and events world – rarely verbalised, even behind closed doors – of robustly measuring the performance of our events. A fear of collecting data that might put a spotlight on the flaws we didn’t even know existed. We’re scared that these insights might make our function more vulnerable to business criticism – or that knowing what’s not working is worse than knowing nothing at all. But in a world where corporate events teams are being cut and senior event leaders are facing redundancy, now is the time to combat those fears to leverage event performance data properly. How can we turn our insights from being the monster under the bed to a tool that secures the future of corporate event programmes?
Listen: ‘Give the industry a pound and it’ll give the government five pounds back’
Skills, equity and sustainability are becoming greater priorities for planners, according to The Business of Events’ recent 2023 International Planner Sentiment Report. M&IT editor Paul Harvey caught up with Martin Fullard, director of news and content at The Business of Events, to get a deeper dive on the report – and the general state of the sector.
Record visitor numbers as The Meetings Show 2023 celebrates connections
The Meetings Show 2023 welcomed a record 5,704 attendees through the doors of ExCeL, London in June. There were 28,070 connections made via the Swapcard app, both before and during the show (28-29 June), where buyers were welcomed to #TakeTheTime to learn, network and be inspired at the leading event for the meetings and events community.
LISTEN: “Business and sporting events are both catalysts for economic and social progress”
Listen as M&IT editor Paul Harvey catches up with Neil Brownlee, head of business events at Visit Scotland, about what sporting and business events can learn from one another. With Glasgow and Scotland currently hosting the UCI Cycling World Championships and with Glasgow having been named the European Capital of Sport, the first city to hold the accolade twice, Brownlee let us in on what all this sport means for the city, for Scotland as a whole, and specifically for business events.
Top 20 countries where your event budget will go further
Planners looking to maximise squeezed event budgets will be intrigued to know which destinations offer the most bang for their buck.
Redefining the role of wellness in MICE
From gut and mind health to walk and talk meetings, C&IT have looked at the history of MICE well-being and how wellness is now being redefined.
NOEA partners with NCASS to tackle recruitment, talent and retention
The National Outdoor Events Association (NOEA) has announced the second of a series of campaigns with The Nationwide Caterers Association (NCASS), this time steered towards attracting and keeping talent within the events industry.
SEC adds 20 new exhibitions to roster
Glasgow’s Scottish Event Campus (SEC) has welcomed a portfolio of new exhibitions expected to attract more than 50,000 new visitors to the campus.
Most expensive MICE hotels in the world
From opulent ballrooms to panoramic boardrooms, here are the most expensive luxury MICE hotels in the world.
S5 Ep 1 – The event planner’s disastrous delegate
Neil Warburton, Head of Production at Brands at Work, talks bread jokes, Bond villain venues and the event planner’s disastrous delegate.
5 eco questions to ask every MICE venue
From measuring impact to supporting marginalised groups, here are 5 key questions to ask to your potential MICE venue.
Get Involved
Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

SUGGEST RESEARCH PROJECTS
Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
BECOME A SUPPORTER
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
BECOME A PARTNER